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iod molds
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$14.94avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$4.74–$31.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,560.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 174K searches