34
invisible zipper
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good595.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.35–$23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$63K$63K/yr · 122K searches
Brand share
Bad97%top-5 brand share — brand-locked demand