46
hot hem ruler
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good585.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Price range
Good$5.45–$27.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$62K$62K/yr · 57K searches