42
heart paper punch
Skip itSoft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good761.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.71–$28.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Bad$48K$48K/yr · 84K searches
Growth
Bad-73.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand