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hat patches for heat press
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($24K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Great$15.08avg listing price — sweet spot $15–$100
Price range
Good$5.34–$42.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good661.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 156K searches
Signals No Dominant Brand