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halloween patches
Worth a lookShows demand growing +132.5% this quarter, but a small market ($25K/yr) keeps it on the watch list.
Growth
Incredible+132.5%90-day search growth — must beat 0% to launch
Review moat
Great193.83avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.14–$24.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 189K searches