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halloween glitter
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Growth
Great+106.6%90-day search growth — must beat 0% to launch
Review moat
Great214.21avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.40–$21.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Bad$8.08avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$15K$15K/yr · 41K searches