60
hake brush
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great256.82avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$4.70–$41.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 54K searches
Signals No Dominant Brand