35
h frame easel
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good628.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good$130.13avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Price range
Bad$17.97–$408.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 26K searches
Signals High Price