47
gyro cut
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$20.13avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$6.70–$46.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good642.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$162K$162K/yr · 148K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-24.9%90-day search growth — must beat 0% to launch