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green velvet ribbon
Skip itSoft demand (-40.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good847.24avg incumbent reviews — the moat a new listing must climb
Market size
Okay$156K$156K/yr · 280K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Price range
Okay$3.35–$19.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.99avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-40.0%90-day search growth — must beat 0% to launch