49
green tissue paper
Skip itPrices mostly outside the sweet spot ($4.35–$14.05) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,139.67avg incumbent reviews — the moat a new listing must climb
Market size
Good$290K$290K/yr · 255K searches
Avg price
Bad$7.19avg listing price — sweet spot $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.35–$14.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand