51
green pom poms
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-42.7% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Great$4.02–$56.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good718.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$103K$103K/yr · 129K searches
Growth
Bad-42.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand