51
green paper roll
Worth a lookShows a sweet-spot price point ($23.50 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Incredible$23.50avg listing price — sweet spot $15–$100
Price range
Great$5.85–$84.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,747.74avg incumbent reviews — the moat a new listing must climb
Market size
Okay$102K$102K/yr · 64K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand