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green htv
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Okay$10.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.86–$19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$109K$109K/yr · 99K searches
Review moat
Bad9,507.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.9%90-day search growth — must beat 0% to launch