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green glitter
Skip itSoft demand (-56.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,790.4avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.97avg listing price — sweet spot $15–$100
Market size
Bad$44K$44K/yr · 90K searches
Growth
Bad-56.8%90-day search growth — must beat 0% to launch
Price range
Bad$5.75–$12.45cheapest to priciest tracked listing — scored on the share inside $15–$100