47
green fur
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$5.23–$53.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.41avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good701.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$68K$68K/yr · 122K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch