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green crepe paper
Skip itPrices mostly outside the sweet spot ($5.82–$15.48) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Good792.4avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Market size
Bad$47K$47K/yr · 49K searches
Price range
Bad$5.82–$15.48cheapest to priciest tracked listing — scored on the share inside $15–$100