60
graduation charms
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Review moat
Great180.85avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Price range
Good$4.36–$43.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Market size
Bad$36K$36K/yr · 77K searches