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gouache paint brushes

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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 18Conversion 59Competition 38Returns 95Price range 64Avg price 66Brand share 26Review moat 40Quality gap 23

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Good$13.97

avg listing price — sweet spot $15–$100

Price range

Good$6.81–$29.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,547.84

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 59K searches

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