16
good guys patch
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great171.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.39avg listing price — sweet spot $15–$100
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$2K$2K/yr · 20K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.83–$8.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Returns