42
gold yarn
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.08–$26.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,158.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 150K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand