47
gold wire
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,315.6avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.16–$23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.09avg listing price — sweet spot $15–$100
Market size
Bad$74K$74K/yr · 142K searches