38
gold string
Skip itPrices mostly outside the sweet spot ($4.85–$13.82) — this niche doesn't clear our bar today.
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Good859.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.91avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 104K searches
Price range
Bad$4.85–$13.82cheapest to priciest tracked listing — scored on the share inside $15–$100