37
gold streamers
Skip itPrices mostly outside the sweet spot ($5.69–$12.81) — this niche doesn't clear our bar today.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Market size
Bad$94K$94K/yr · 141K searches
Review moat
Bad6,369.19avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.04avg listing price — sweet spot $15–$100
Price range
Bad$5.69–$12.81cheapest to priciest tracked listing — scored on the share inside $15–$100