50
gold scissors
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($76K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good690avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.72–$29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 82K searches