34
gold plating solution
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible45avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$119.36avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$16.53–$581.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand