40
gold mesh
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good786.41avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.24avg listing price — sweet spot $15–$100
Price range
Good$5.63–$24.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 34K searches