53
gold letters
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but prices mostly outside the sweet spot ($4.68–$15.58) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Great388.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$111K$111K/yr · 380K searches
Avg price
Bad$7.86avg listing price — sweet spot $15–$100
Price range
Bad$4.68–$15.58cheapest to priciest tracked listing — scored on the share inside $15–$100