45
gold letter beads
Skip itPrices mostly outside the sweet spot ($4.92–$14.46) — this niche doesn't clear our bar today.
Growth
Good+53.5%90-day search growth — must beat 0% to launch
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,177.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.44avg listing price — sweet spot $15–$100
Market size
Bad$55K$55K/yr · 105K searches
Price range
Bad$4.92–$14.46cheapest to priciest tracked listing — scored on the share inside $15–$100