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gold leaf adhesive
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,241.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.80–$20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$129K$129K/yr · 95K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch