40
gold ink pad
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good716.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Price range
Okay$4.81–$19.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 49K searches
Signals Low Review Barrier