62
gold easel
Worth a lookShows a sweet-spot price point ($32.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.29avg listing price — sweet spot $15–$100
Price range
Great$11.45–$62.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great450.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+51.4%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$268K$268K/yr · 276K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.7%return rate — above 5% kills the launch gate