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gold earring backs
Worth a lookShows low returns (1.4%), but soft demand (-0.4% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great$4.94–$56.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,324.59avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$139K$139K/yr · 100K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch