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gold duct tape
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay$11.86avg listing price — sweet spot $15–$100
Price range
Okay$4.00–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,239.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$53K$53K/yr · 39K searches
Brand share
Bad98%top-5 brand share — brand-locked demand