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gold beads
Worth a lookShows a fragmented shelf (top 5 take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good868.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.4%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$4.71–$28.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good$294K$294K/yr · 623K searches
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality