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glue brush
Skip itSoft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Market size
Good$392K$392K/yr · 316K searches
Review moat
Okay1,804.6avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$4.94–$18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.3%90-day search growth — must beat 0% to launch