56
glow in the dark vinyl
Worth a lookShows low returns (1.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,757.78avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.89–$21.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 149K searches