50
glow in the dark paper
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Price range
Good$5.66–$26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$273K$273K/yr · 214K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,045.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand