60
glow in the dark paint
Worth a lookShows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Price range
Good$5.42–$36.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$521K$521K/yr · 969K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,524.45avg incumbent reviews — the moat a new listing must climb