56
glow in the dark markers
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,410.95avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Price range
Okay$3.47–$21.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$140K$140K/yr · 292K searches