48
glitter
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size
Great$985K$985K/yr · 2.4M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.75–$21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,496.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Avg price
Bad$8.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality