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glazing points

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A small market ($62K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 32Conversion 95Competition 33Returns 82Price range 63Avg price 48Brand share 28Review moat 87Quality gap 53

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great252.68

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good$5.36–$31.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.73

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad$62K

$62K/yr · 43K searches

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