53
glass pen
Worth a lookShows a sweet-spot price point ($16.86 avg), but soft demand (-0.2% this quarter) keeps it on the watch list.
Avg price
Great$16.86avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$6.91–$38.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good924.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$148K$148K/yr · 314K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand