56
glass markers
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.91–$26.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Market size
Okay$131K$131K/yr · 154K searches
Review moat
Bad5,526.58avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand