30
glass glitter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Price range
Good$8.16–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,312.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 116K searches
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand