42
giant safety pin
Skip itPrices mostly outside the sweet spot ($4.06–$13.85) — this niche doesn't clear our bar today.
Review moat
Good750.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Bad$8.12avg listing price — sweet spot $15–$100
Market size
Bad$61K$61K/yr · 153K searches
Price range
Bad$4.06–$13.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier