40
general grievous
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$90.48avg listing price — sweet spot $15–$100
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Review moat
Good908.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay$22.64–$245.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$127K$127K/yr · 198K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price