39
gender reveal stickers
Skip itPrices mostly outside the sweet spot ($3.79–$14.36) — this niche doesn't clear our bar today.
Review moat
Great113.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.59avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 115K searches
Price range
Bad$3.79–$14.36cheapest to priciest tracked listing — scored on the share inside $15–$100