35
fur trim
Skip itSoft demand (-37.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great431.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.88–$18.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$30K$30K/yr · 123K searches
Growth
Bad-37.0%90-day search growth — must beat 0% to launch